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What Holds Attention? Linguistic Drivers of Engagement.

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Bibliographic Details
Title: What Holds Attention? Linguistic Drivers of Engagement.
Authors: Berger, Jonah (AUTHOR) jberger@wharton.upenn.edu, Moe, Wendy W. (AUTHOR), Schweidel, David A. (AUTHOR)
Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p793-809. 17p. 3 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231152880