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Creating Effective Marketing Messages Through Moderately Surprising Syntax.

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Title: Creating Effective Marketing Messages Through Moderately Surprising Syntax.
Authors: Atalay, A. Selin (AUTHOR) s.atalay@fs.de, Kihal, Siham El (AUTHOR), Ellsaesser, Florian (AUTHOR)
Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p755-775. 21p. 1 Color Photograph, 3 Diagrams, 13 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231153582