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Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry.

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Bibliographic Details
Title: Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry.
Authors: Schöndeling, Andrea1 (AUTHOR), Burmester, Alexa B.2 (AUTHOR), Edeling, Alexander3 (AUTHOR), Marchand, André4 (AUTHOR) mail@andre-marchand.de, Clement, Michel5 (AUTHOR)
Source: Journal of the Academy of Marketing Science. Sep2023, Vol. 51 Issue 5, p1019-1045. 27p.
Database: Business Source Ultimate
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Description
ISSN:00920703
DOI:10.1007/s11747-022-00916-0