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Gamification als Erfolgsfaktor moderner Markenführung: Das Beispiel SHEIN.

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Title: Gamification als Erfolgsfaktor moderner Markenführung: Das Beispiel SHEIN.
Authors: Burmann, Christoph1 burmann@uni-bremen.de, Germroth, Gloria2 germroth@uni-bremen.de
Source: Marketing Review St. Gallen. 2023, Issue 5, p60-66. 7p.
Database: Business Source Ultimate
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              Text: 2023
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