Digital and Social Media Marketing: DEVELOPING AND VALIDATING A BRANDED APP ATTRACTIVENESS MODEL: THE PERSPECTIVE OF INTERPERSONAL ATTRACTION.
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| Title: | Digital and Social Media Marketing: DEVELOPING AND VALIDATING A BRANDED APP ATTRACTIVENESS MODEL: THE PERSPECTIVE OF INTERPERSONAL ATTRACTION. |
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| Authors: | Tseng, Timmy H.1 timmyhtseng@gmail.com, Ling-Wei Chang1, Wun-Xuan Wu2 |
| Source: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p493-495. 3p. |
| Database: | Business Source Ultimate |
| Description not available. |
