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Digital and Social Media Marketing: DEVELOPING AND VALIDATING A BRANDED APP ATTRACTIVENESS MODEL: THE PERSPECTIVE OF INTERPERSONAL ATTRACTION.

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Title: Digital and Social Media Marketing: DEVELOPING AND VALIDATING A BRANDED APP ATTRACTIVENESS MODEL: THE PERSPECTIVE OF INTERPERSONAL ATTRACTION.
Authors: Tseng, Timmy H.1 timmyhtseng@gmail.com, Ling-Wei Chang1, Wun-Xuan Wu2
Source: AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p493-495. 3p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="AR" term="%22Tseng%2C+Timmy+H%2E%22">Tseng, Timmy H.</searchLink><relatesTo>1</relatesTo><i> timmyhtseng@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Ling-Wei+Chang%22">Ling-Wei Chang</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Wun-Xuan+Wu%22">Wun-Xuan Wu</searchLink><relatesTo>2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22AMA+Summer+Academic+Conference+Proceedings%22">AMA Summer Academic Conference Proceedings</searchLink>. 2023, Vol. 34, p493-495. 3p.
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        Text: English
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        PageCount: 3
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      – TitleFull: Digital and Social Media Marketing: DEVELOPING AND VALIDATING A BRANDED APP ATTRACTIVENESS MODEL: THE PERSPECTIVE OF INTERPERSONAL ATTRACTION.
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            NameFull: Ling-Wei Chang
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              Text: 2023
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