How do influencers' characteristics affect followers' stickiness and well-being in the social media context?
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| Title: | How do influencers' characteristics affect followers' stickiness and well-being in the social media context? |
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| Authors: | Lu, Hsiao-Han1 (AUTHOR) hhlu@gs.ncku.edu.tw, Chen, Ching-Fu1 (AUTHOR) cfchen99@mail.ncku.edu.tw |
| Source: | Journal of Services Marketing. 2023, Vol. 37 Issue 8, p1046-1058. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 08876045 |
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| DOI: | 10.1108/JSM-11-2022-0363 |
