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Exploring the drivers of B2B end user engagement.

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Bibliographic Details
Title:	Exploring the drivers of B2B end user engagement.
Authors:	Fehl, Amy Greiner¹ (AUTHOR), Good, Valerie² (AUTHOR), Arnold, Todd³ (AUTHOR)
Source:	Journal of Personal Selling & Sales Management. Sep2023, Vol. 43 Issue 3, p159-177. 19p. 4 Diagrams, 5 Charts.
Database:	Business Source Ultimate
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Description
ISSN:	08853134
DOI:	10.1080/08853134.2022.2120488