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Exploring the drivers of B2B end user engagement.

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Title: Exploring the drivers of B2B end user engagement.
Authors: Fehl, Amy Greiner1 (AUTHOR), Good, Valerie2 (AUTHOR), Arnold, Todd3 (AUTHOR)
Source: Journal of Personal Selling & Sales Management. Sep2023, Vol. 43 Issue 3, p159-177. 19p. 4 Diagrams, 5 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 171107136
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Personal+Selling+%26+Sales+Management%22">Journal of Personal Selling & Sales Management</searchLink>. Sep2023, Vol. 43 Issue 3, p159-177. 19p. 4 Diagrams, 5 Charts.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/08853134.2022.2120488
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 159
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      – TitleFull: Exploring the drivers of B2B end user engagement.
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            NameFull: Fehl, Amy Greiner
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            NameFull: Good, Valerie
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            NameFull: Arnold, Todd
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            – D: 01
              M: 09
              Text: Sep2023
              Type: published
              Y: 2023
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              Value: 43
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