Dehumanization of Professional Athletes and Implications for Brand Attachment.

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Bibliographic Details
Title:	Dehumanization of Professional Athletes and Implications for Brand Attachment.
Authors:	Larkin, Ben¹, Dwyer, Brendan², Goebert, Chad³
Source:	Sport Marketing Quarterly. Sep2023, Vol. 32 Issue 3, p223-234. 12p.
Database:	Business Source Ultimate

Description
ISSN:	10616934
DOI:	10.32731/SMQ.323.092023.04