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In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You.

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Title: In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You.
Authors: Scott, Sydney E.1 (AUTHOR) sydneyscott@wustl.edu, Williams, Elanor F.2 (AUTHOR) elanorfwilliams@wustl.edu
Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p1008-1026. 19p. 2 Diagrams, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221143755