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Impact of Own Brand Product Introduction on Optimal Pricing Models for Platform and Incumbent Sellers.

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Title: Impact of Own Brand Product Introduction on Optimal Pricing Models for Platform and Incumbent Sellers.
Authors: Cheng, Hsing Kenneth1 (AUTHOR) kenny.cheng@warrington.ufl.edu, Jung, Kyung Sung1 (AUTHOR) kyungsung.jung@warrington.ufl.edu, Kwark, Young1 (AUTHOR) young.kwark@warrington.ufl.edu, Pu, Jingchuan1 (AUTHOR) jingchuan.pu@warrington.ufl.edu
Source: Information Systems Research (INFORMS). Sep2023, Vol. 34 Issue 3, p1131-1147. 17p.
Database: Business Source Ultimate
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ISSN:10477047
DOI:10.1287/isre.2022.1175