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Impact of Own Brand Product Introduction on Optimal Pricing Models for Platform and Incumbent Sellers.

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Title: Impact of Own Brand Product Introduction on Optimal Pricing Models for Platform and Incumbent Sellers.
Authors: Cheng, Hsing Kenneth1 (AUTHOR) kenny.cheng@warrington.ufl.edu, Jung, Kyung Sung1 (AUTHOR) kyungsung.jung@warrington.ufl.edu, Kwark, Young1 (AUTHOR) young.kwark@warrington.ufl.edu, Pu, Jingchuan1 (AUTHOR) jingchuan.pu@warrington.ufl.edu
Source: Information Systems Research (INFORMS). Sep2023, Vol. 34 Issue 3, p1131-1147. 17p.
Database: Business Source Ultimate
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  Data: Impact of Own Brand Product Introduction on Optimal Pricing Models for Platform and Incumbent Sellers.
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Sep2023, Vol. 34 Issue 3, p1131-1147. 17p.
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        Value: 10.1287/isre.2022.1175
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      – Code: eng
        Text: English
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      – TitleFull: Impact of Own Brand Product Introduction on Optimal Pricing Models for Platform and Incumbent Sellers.
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              M: 09
              Text: Sep2023
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              Y: 2023
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              Value: 34
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