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The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices.

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Title: The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices.
Authors: Eggers, Felix fe.marktg@cbs.dk, Beke, Frank T., Verhoef, Peter C., Wieringa, Jaap E.
Source: Journal of Interactive Marketing. Nov2023, Vol. 58 Issue 4, p341-360. 20p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968221140061