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Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.

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Bibliographic Details
Title: Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.
Authors: Tyrväinen, Olli olli.p.tyrvainen@jyu.fi, Karjaluoto, Heikki, Ukpabi, Dandison
Source: Journal of Interactive Marketing. Nov2023, Vol. 58 Issue 4, p400-413. 14p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968231157281