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Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.

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Title: Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.
Authors: Tyrväinen, Olli olli.p.tyrvainen@jyu.fi, Karjaluoto, Heikki, Ukpabi, Dandison
Source: Journal of Interactive Marketing. Nov2023, Vol. 58 Issue 4, p400-413. 14p.
Database: Business Source Ultimate
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PubTypeId: academicJournal
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  Data: Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Nov2023, Vol. 58 Issue 4, p400-413. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=172896543
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        Value: 10.1177/10949968231157281
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 400
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      – TitleFull: Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.
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            NameFull: Tyrväinen, Olli
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            NameFull: Karjaluoto, Heikki
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              Text: Nov2023
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              Y: 2023
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              Value: 58
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