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Strike while the iron is hot: Temperature affects consumers' appetite for risk.

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Bibliographic Details
Title: Strike while the iron is hot: Temperature affects consumers' appetite for risk.
Authors: Lundberg, Josh1 (AUTHOR) jlundber@nccu.edu, Craig, Adam2 (AUTHOR), Peloza, John2 (AUTHOR)
Source: Psychology & Marketing. Dec2023, Vol. 40 Issue 12, p2653-2667. 15p.
Database: Business Source Ultimate
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ISSN:07426046
DOI:10.1002/mar.21905