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Strike while the iron is hot: Temperature affects consumers' appetite for risk.

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Title: Strike while the iron is hot: Temperature affects consumers' appetite for risk.
Authors: Lundberg, Josh1 (AUTHOR) jlundber@nccu.edu, Craig, Adam2 (AUTHOR), Peloza, John2 (AUTHOR)
Source: Psychology & Marketing. Dec2023, Vol. 40 Issue 12, p2653-2667. 15p.
Database: Business Source Ultimate
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  Data: Strike while the iron is hot: Temperature affects consumers' appetite for risk.
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  Data: <searchLink fieldCode="JN" term="%22Psychology+%26+Marketing%22">Psychology & Marketing</searchLink>. Dec2023, Vol. 40 Issue 12, p2653-2667. 15p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1002/mar.21905
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 2653
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      – TitleFull: Strike while the iron is hot: Temperature affects consumers' appetite for risk.
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            NameFull: Lundberg, Josh
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            NameFull: Craig, Adam
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            NameFull: Peloza, John
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            – D: 01
              M: 12
              Text: Dec2023
              Type: published
              Y: 2023
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              Value: 40
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              Value: 12
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            – TitleFull: Psychology & Marketing
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