The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications.
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| Title: | The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications. |
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| Authors: | Amagsila, Fatima Ruby R.1, Cadavis, Ella Mae A.1 cadavisellamae@gmail.com, Callueng, Jhon Paul B.1, Manio, J. c. Reimark Q.1 |
| Source: | Journal of Business & Management Studies (2709-0876). Apr-Jun2022, Vol. 4 Issue 2, p241-255. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 27090876 |
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| DOI: | 10.32996/jbms.2022.4.2.19 |
