The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications.

Saved in:
Bibliographic Details
Title: The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications.
Authors: Amagsila, Fatima Ruby R.1, Cadavis, Ella Mae A.1 cadavisellamae@gmail.com, Callueng, Jhon Paul B.1, Manio, J. c. Reimark Q.1
Source: Journal of Business & Management Studies (2709-0876). Apr-Jun2022, Vol. 4 Issue 2, p241-255. 15p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 173679200
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Amagsila%2C+Fatima+Ruby+R%2E%22">Amagsila, Fatima Ruby R.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Cadavis%2C+Ella+Mae+A%2E%22">Cadavis, Ella Mae A.</searchLink><relatesTo>1</relatesTo><i> cadavisellamae@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Callueng%2C+Jhon+Paul+B%2E%22">Callueng, Jhon Paul B.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Manio%2C+J%2E+c%2E+Reimark+Q%2E%22">Manio, J. c. Reimark Q.</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Business+%26+Management+Studies+%282709-0876%29%22">Journal of Business & Management Studies (2709-0876)</searchLink>. Apr-Jun2022, Vol. 4 Issue 2, p241-255. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=173679200
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.32996/jbms.2022.4.2.19
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 15
        StartPage: 241
    Titles:
      – TitleFull: The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Amagsila, Fatima Ruby R.
      – PersonEntity:
          Name:
            NameFull: Cadavis, Ella Mae A.
      – PersonEntity:
          Name:
            NameFull: Callueng, Jhon Paul B.
      – PersonEntity:
          Name:
            NameFull: Manio, J. c. Reimark Q.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: Apr-Jun2022
              Type: published
              Y: 2022
          Identifiers:
            – Type: issn-print
              Value: 27090876
          Numbering:
            – Type: volume
              Value: 4
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of Business & Management Studies (2709-0876)
              Type: main
ResultId 1