The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications.
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| Title: | The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications. |
|---|---|
| Authors: | Amagsila, Fatima Ruby R.1, Cadavis, Ella Mae A.1 cadavisellamae@gmail.com, Callueng, Jhon Paul B.1, Manio, J. c. Reimark Q.1 |
| Source: | Journal of Business & Management Studies (2709-0876). Apr-Jun2022, Vol. 4 Issue 2, p241-255. 15p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=173679200 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.32996/jbms.2022.4.2.19 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 15 StartPage: 241 Titles: – TitleFull: The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Amagsila, Fatima Ruby R. – PersonEntity: Name: NameFull: Cadavis, Ella Mae A. – PersonEntity: Name: NameFull: Callueng, Jhon Paul B. – PersonEntity: Name: NameFull: Manio, J. c. Reimark Q. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 04 Text: Apr-Jun2022 Type: published Y: 2022 Identifiers: – Type: issn-print Value: 27090876 Numbering: – Type: volume Value: 4 – Type: issue Value: 2 Titles: – TitleFull: Journal of Business & Management Studies (2709-0876) Type: main |
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