Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.
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| Title: | Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations. |
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| Authors: | Nguyen, Oanh Dinh Yen1 (AUTHOR), Bucic, Tania2 (AUTHOR), Ngo, Liem Viet2 (AUTHOR) liem.ngo@unsw.edu.au, Oppewal, Harmen3 (AUTHOR) |
| Source: | Journal of the Academy of Marketing Science. Nov2023, Vol. 51 Issue 6, p1305-1326. 22p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-023-00969-9 |
