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Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.

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Title: Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.
Authors: Nguyen, Oanh Dinh Yen1 (AUTHOR), Bucic, Tania2 (AUTHOR), Ngo, Liem Viet2 (AUTHOR) liem.ngo@unsw.edu.au, Oppewal, Harmen3 (AUTHOR)
Source: Journal of the Academy of Marketing Science. Nov2023, Vol. 51 Issue 6, p1305-1326. 22p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Academy+of+Marketing+Science%22">Journal of the Academy of Marketing Science</searchLink>. Nov2023, Vol. 51 Issue 6, p1305-1326. 22p.
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      – Type: doi
        Value: 10.1007/s11747-023-00969-9
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      – Code: eng
        Text: English
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            NameFull: Bucic, Tania
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            NameFull: Ngo, Liem Viet
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              Text: Nov2023
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              Y: 2023
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              Value: 51
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