View in EDS HTML Full Text PDF Full Text

"The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda.

Saved in:
Bibliographic Details
Title: "The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda.
Authors: Walter, Cícero Eduardo1,2,3 (AUTHOR) eduardowalter@ifpi.edu.br, Vale, Vera Teixeira2,3 (AUTHOR) cmv@ua.pt, Au-Yong-Oliveira, Manuel2,3,4 (AUTHOR) eduardowalter@ifpi.edu.br, Veloso, Cláudia Miranda2,5 (AUTHOR), Sousa, Bruno Barbosa6,7,8 (AUTHOR) bsousa@ipca.pt
Source: Administrative Sciences (2076-3387). Nov2023, Vol. 13 Issue 11, p234. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:20763387
DOI:10.3390/admsci13110234