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"The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda.

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Title: "The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda.
Authors: Walter, Cícero Eduardo1,2,3 (AUTHOR) eduardowalter@ifpi.edu.br, Vale, Vera Teixeira2,3 (AUTHOR) cmv@ua.pt, Au-Yong-Oliveira, Manuel2,3,4 (AUTHOR) eduardowalter@ifpi.edu.br, Veloso, Cláudia Miranda2,5 (AUTHOR), Sousa, Bruno Barbosa6,7,8 (AUTHOR) bsousa@ipca.pt
Source: Administrative Sciences (2076-3387). Nov2023, Vol. 13 Issue 11, p234. 19p.
Database: Business Source Ultimate
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  Data: "The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda.
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        Value: 10.3390/admsci13110234
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 234
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      – TitleFull: "The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda.
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            NameFull: Walter, Cícero Eduardo
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            NameFull: Vale, Vera Teixeira
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            NameFull: Au-Yong-Oliveira, Manuel
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            NameFull: Veloso, Cláudia Miranda
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            NameFull: Sousa, Bruno Barbosa
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            – D: 01
              M: 11
              Text: Nov2023
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              Y: 2023
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              Value: 13
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