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Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice.

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Bibliographic Details
Title: Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice.
Authors: Dellaert, Benedict G.C. (AUTHOR) dellaert@ese.eur.nl, Johnson, Eric J. (AUTHOR), Duncan, Shannon (AUTHOR), Baker, Tom (AUTHOR)
Source: Journal of Marketing. Jan2024, Vol. 88 Issue 1, p15-30. 16p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429221119086