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On the Path to Decolonizing Health Care Services: The Role of Marketing.

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Title: On the Path to Decolonizing Health Care Services: The Role of Marketing.
Authors: George, Reece1 (AUTHOR) reecegeorge@protonmail.com, D'Alessandro, Steven2 (AUTHOR) s.dalessandro@ecu.edu.au, Mehmet, Mehmet Ibrahim3 (AUTHOR) mmehmet@uow.edu.au, Nikidehaghani, Mona4 (AUTHOR) monan@uow.edu.au, Evans, Michelle M.5 (AUTHOR) michelle.evans@unimelb.edu.au, Laud, Gaurangi6 (AUTHOR) gauri.laud@utas.edu.au, Tedmanson, Deirdre7 (AUTHOR) Deirdre.Tedmanson@unisa.edu.au
Source: Journal of Marketing. Jan2024, Vol. 88 Issue 1, p138-159. 22p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231209925