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Less harmful ≠ safe: Effects of cigarette graphic health warnings on E-cigarette evaluations.

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Bibliographic Details
Title: Less harmful ≠ safe: Effects of cigarette graphic health warnings on E-cigarette evaluations.
Authors: Ahmmad, Kamal1 (AUTHOR), Howlett, Elizabeth2 (AUTHOR) betsy.howlett@wsu.edu
Source: Journal of Marketing Communications. Dec2023, Vol. 29 Issue 8, p840-859. 20p.
Database: Business Source Ultimate
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ISSN:13527266
DOI:10.1080/13527266.2022.2093942