Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers.
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| Title: | Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers. |
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| Authors: | Mende, Martin1 (AUTHOR), Scott, Maura L.2 (AUTHOR) mlscott@business.fsu.edu, Ubal, Valentina O.3 (AUTHOR), Hassler, Corinne M. K.4 (AUTHOR), Harmeling, Colleen M.3 (AUTHOR), Palmatier, Robert W.5 (AUTHOR) |
| Source: | Journal of Service Research. Feb2024, Vol. 27 Issue 1, p28-48. 21p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10946705 |
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| DOI: | 10.1177/10946705231188676 |
