CONTESTING MARKETING MYOPIA: MARKETING ADVISORY BOARD AS A CATALYST FOR CHANGE IN THE MARKETING PROGRAM.
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| Title: | CONTESTING MARKETING MYOPIA: MARKETING ADVISORY BOARD AS A CATALYST FOR CHANGE IN THE MARKETING PROGRAM. |
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| Authors: | Wiese, Michael1 mwiese@pointloma.edu, Kalberg, Christina1, Mcllwaine, Jamie Hess1 |
| Source: | Marketing Management Association Annual Conference Proceedings. Spring2023, p106-108. 3p. |
| Database: | Business Source Ultimate |
| ISSN: | 23253568 |
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