Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations.
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| Title: | Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations. |
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| Authors: | Burman, Bidisha1 (AUTHOR) bburman@pacific.edu, Verma, Swati2 (AUTHOR) sverma@ltu.edu, Guha, Abhijit3 (AUTHOR) abhijit.guha@moore.sc.edu, Srivastava, Joydeep4 (AUTHOR) jsrivastava@temple.edu, Biswas, Abhijit1,5 (AUTHOR) A.Biswas@wayne.edu |
| Source: | Journal of Business Research. Feb2024, Vol. 172, pN.PAG-N.PAG. 1p. |
| Database: | Business Source Ultimate |
| ISSN: | 01482963 |
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| DOI: | 10.1016/j.jbusres.2023.114430 |
