APA (7th ed.) Citation

Burman, B., Verma, S., Guha, A., Srivastava, J., & Biswas, A. (2024). Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations. Journal of Business Research, 172, N.PAG. https://doi.org/10.1016/j.jbusres.2023.114430

Chicago Style (17th ed.) Citation

Burman, Bidisha, Swati Verma, Abhijit Guha, Joydeep Srivastava, and Abhijit Biswas. "Can a Price Discount Backfire? Effects of the Juxtaposition of Add-On Fees and Price Discounts on Consumer Evaluations." Journal of Business Research 172 (2024): N.PAG. https://doi.org/10.1016/j.jbusres.2023.114430.

MLA (9th ed.) Citation

Burman, Bidisha, et al. "Can a Price Discount Backfire? Effects of the Juxtaposition of Add-On Fees and Price Discounts on Consumer Evaluations." Journal of Business Research, vol. 172, 2024, p. N.PAG, https://doi.org/10.1016/j.jbusres.2023.114430.