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Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations.

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Title: Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations.
Authors: Burman, Bidisha1 (AUTHOR) bburman@pacific.edu, Verma, Swati2 (AUTHOR) sverma@ltu.edu, Guha, Abhijit3 (AUTHOR) abhijit.guha@moore.sc.edu, Srivastava, Joydeep4 (AUTHOR) jsrivastava@temple.edu, Biswas, Abhijit1,5 (AUTHOR) A.Biswas@wayne.edu
Source: Journal of Business Research. Feb2024, Vol. 172, pN.PAG-N.PAG. 1p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 174497501
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations.
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  Data: <searchLink fieldCode="AR" term="%22Burman%2C+Bidisha%22">Burman, Bidisha</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> bburman@pacific.edu</i><br /><searchLink fieldCode="AR" term="%22Verma%2C+Swati%22">Verma, Swati</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> sverma@ltu.edu</i><br /><searchLink fieldCode="AR" term="%22Guha%2C+Abhijit%22">Guha, Abhijit</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> abhijit.guha@moore.sc.edu</i><br /><searchLink fieldCode="AR" term="%22Srivastava%2C+Joydeep%22">Srivastava, Joydeep</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> jsrivastava@temple.edu</i><br /><searchLink fieldCode="AR" term="%22Biswas%2C+Abhijit%22">Biswas, Abhijit</searchLink><relatesTo>1,5</relatesTo> (AUTHOR)<i> A.Biswas@wayne.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Business+Research%22">Journal of Business Research</searchLink>. Feb2024, Vol. 172, pN.PAG-N.PAG. 1p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=174497501
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1016/j.jbusres.2023.114430
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      – Code: eng
        Text: English
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        StartPage: N.PAG
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      – TitleFull: Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations.
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            NameFull: Burman, Bidisha
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            NameFull: Verma, Swati
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            NameFull: Guha, Abhijit
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            NameFull: Srivastava, Joydeep
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            NameFull: Biswas, Abhijit
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              Text: Feb2024
              Type: published
              Y: 2024
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              Value: 172
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