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The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.

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Bibliographic Details
Title: The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.
Authors: Dikareva-Brugman, Anastasia (AUTHOR) a.dikareva@uva.nl, Guyt, Jonne Y. (AUTHOR), Konuș, Umut (AUTHOR)
Source: Journal of Interactive Marketing. Feb2024, Vol. 59 Issue 1, p19-41. 23p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968231173885