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The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing.

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Bibliographic Details
Title: The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing.
Authors: Katsifaraki, Georgia D. (AUTHOR) katsifaraki.georgia@ucy.ac.cy, Theodosiou, Marios (AUTHOR)
Source: Journal of Interactive Marketing. Feb2024, Vol. 59 Issue 1, p99-115. 17p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968231180497