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Words Meet Photos: When and Why Photos Increase Review Helpfulness.

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Title: Words Meet Photos: When and Why Photos Increase Review Helpfulness.
Authors: Ceylan, Gizem (AUTHOR) gizem.ceylan@yale.edu, Diehl, Kristin (AUTHOR), Proserpio, Davide (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p5-26. 22p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437231169711