View in EDS HTML Full Text PDF Full Text

Words Meet Photos: When and Why Photos Increase Review Helpfulness.

Saved in:
Bibliographic Details
Title: Words Meet Photos: When and Why Photos Increase Review Helpfulness.
Authors: Ceylan, Gizem (AUTHOR) gizem.ceylan@yale.edu, Diehl, Kristin (AUTHOR), Proserpio, Davide (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p5-26. 22p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 174811233
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Words Meet Photos: When and Why Photos Increase Review Helpfulness.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ceylan%2C+Gizem%22">Ceylan, Gizem</searchLink> (AUTHOR)<i> gizem.ceylan@yale.edu</i><br /><searchLink fieldCode="AR" term="%22Diehl%2C+Kristin%22">Diehl, Kristin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Proserpio%2C+Davide%22">Proserpio, Davide</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2024, Vol. 61 Issue 1, p5-26. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=174811233
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222437231169711
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 22
        StartPage: 5
    Titles:
      – TitleFull: Words Meet Photos: When and Why Photos Increase Review Helpfulness.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ceylan, Gizem
      – PersonEntity:
          Name:
            NameFull: Diehl, Kristin
      – PersonEntity:
          Name:
            NameFull: Proserpio, Davide
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 02
              Text: Feb2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 61
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1