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The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity.

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Bibliographic Details
Title: The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity.
Authors: Costello, John P. (AUTHOR), Garvey, Aaron M. (AUTHOR), Germann, Frank (AUTHOR) jcostel4@nd.edu, Wilkie, James E.B. (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p110-127. 18p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437231167832