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Access-based customer journeys.

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Bibliographic Details
Title: Access-based customer journeys.
Authors: Trujillo-Torres, Lez1 (AUTHOR) ltruji3@uic.edu, Anlamlier, Eda2 (AUTHOR), Mimoun, Laetitia3 (AUTHOR), Chatterjee, Lagnajita4 (AUTHOR), Dion, Delphine5 (AUTHOR)
Source: Journal of the Academy of Marketing Science. Jan2024, Vol. 52 Issue 1, p24-43. 20p.
Database: Business Source Ultimate
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Description
ISSN:00920703
DOI:10.1007/s11747-023-00942-6