A Framework to Improve the Digital Customer Experience in Complex Services.
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| Title: | A Framework to Improve the Digital Customer Experience in Complex Services. |
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| Authors: | Kandil, Omnia1 (AUTHOR) omnia.kandil@uliege.be, Dessart, Laurence1 (AUTHOR), Standaert, Willem1,2 (AUTHOR), Bosma, Maarten3 (AUTHOR) |
| Source: | Services Marketing Quarterly. Jan-Mar2024, Vol. 45 Issue 1, p25-54. 30p. |
| Database: | Business Source Ultimate |
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| ISSN: | 15332969 |
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| DOI: | 10.1080/15332969.2023.2294235 |