Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests.
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| Title: | Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests. |
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| Authors: | Bell, J. Jason1 jason.bell@sbs.ox.ac.uk, Pescher, Christian2 cpescher@uandes.cl, Tellis, Gerard J.3 tellis@usc.edu, Füller, Johann4 johann.fueller@uibk.ac.at |
| Source: | Marketing Science (INFORMS). Jan/Feb2024, Vol. 43 Issue 1, p54-72. 19p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.2023.1434 |
