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Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests.

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Title: Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests.
Authors: Bell, J. Jason1 jason.bell@sbs.ox.ac.uk, Pescher, Christian2 cpescher@uandes.cl, Tellis, Gerard J.3 tellis@usc.edu, Füller, Johann4 johann.fueller@uibk.ac.at
Source: Marketing Science (INFORMS). Jan/Feb2024, Vol. 43 Issue 1, p54-72. 19p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2024, Vol. 43 Issue 1, p54-72. 19p.
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        Value: 10.1287/mksc.2023.1434
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