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Social-relational capabilities: strategic transformation of brand resources to increase brand equity.

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Bibliographic Details
Title:	Social-relational capabilities: strategic transformation of brand resources to increase brand equity.
Authors:	Mathur, Manisha¹ (AUTHOR) mmathur@augusta.edu
Source:	International Review of Retail, Distribution & Consumer Research. Feb2024, Vol. 34 Issue 1, p73-103. 31p.
Database:	Business Source Ultimate
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Description
ISSN:	09593969
DOI:	10.1080/09593969.2023.2207033