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Social-relational capabilities: strategic transformation of brand resources to increase brand equity.

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Title: Social-relational capabilities: strategic transformation of brand resources to increase brand equity.
Authors: Mathur, Manisha1 (AUTHOR) mmathur@augusta.edu
Source: International Review of Retail, Distribution & Consumer Research. Feb2024, Vol. 34 Issue 1, p73-103. 31p.
Database: Business Source Ultimate
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        Value: 10.1080/09593969.2023.2207033
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      – Code: eng
        Text: English
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        StartPage: 73
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      – TitleFull: Social-relational capabilities: strategic transformation of brand resources to increase brand equity.
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              Text: Feb2024
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              Y: 2024
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