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An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.

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Bibliographic Details
Title: An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.
Authors: Schmitt, Laurianne (AUTHOR), Epler, Rhett (AUTHOR) L.Schmitt@ieseg.fr, Casenave, Eric (AUTHOR), Pallud, Jessie (AUTHOR)
Source: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p72-91. 20p.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X231207050