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An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.

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Title: An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.
Authors: Schmitt, Laurianne (AUTHOR), Epler, Rhett (AUTHOR) L.Schmitt@ieseg.fr, Casenave, Eric (AUTHOR), Pallud, Jessie (AUTHOR)
Source: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p72-91. 20p.
Database: Business Source Ultimate
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  Data: An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.
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  Data: <searchLink fieldCode="AR" term="%22Schmitt%2C+Laurianne%22">Schmitt, Laurianne</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Epler%2C+Rhett%22">Epler, Rhett</searchLink> (AUTHOR)<i> L.Schmitt@ieseg.fr</i><br /><searchLink fieldCode="AR" term="%22Casenave%2C+Eric%22">Casenave, Eric</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Pallud%2C+Jessie%22">Pallud, Jessie</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Mar2024, Vol. 32 Issue 1, p72-91. 20p.
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        Value: 10.1177/1069031X231207050
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 72
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      – TitleFull: An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.
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            NameFull: Schmitt, Laurianne
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            NameFull: Epler, Rhett
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            NameFull: Casenave, Eric
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              Text: Mar2024
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