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Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective.

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Bibliographic Details
Title: Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective.
Authors: Yu, Ye (AUTHOR), Jin, Jason Lu (AUTHOR) Yuye_c@hotmail.com, Dong, Meitong (AUTHOR), Zhou, Kevin Zheng (AUTHOR)
Source: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p52-71. 20p.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X231207591