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Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective.

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Title: Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective.
Authors: Yu, Ye (AUTHOR), Jin, Jason Lu (AUTHOR) Yuye_c@hotmail.com, Dong, Meitong (AUTHOR), Zhou, Kevin Zheng (AUTHOR)
Source: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p52-71. 20p.
Database: Business Source Ultimate
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An: 175134372
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PubType: Academic Journal
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  Data: Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective.
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  Data: <searchLink fieldCode="AR" term="%22Yu%2C+Ye%22">Yu, Ye</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Jin%2C+Jason+Lu%22">Jin, Jason Lu</searchLink> (AUTHOR)<i> Yuye_c@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Dong%2C+Meitong%22">Dong, Meitong</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhou%2C+Kevin+Zheng%22">Zhou, Kevin Zheng</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Mar2024, Vol. 32 Issue 1, p52-71. 20p.
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        Value: 10.1177/1069031X231207591
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 52
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      – TitleFull: Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective.
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            NameFull: Yu, Ye
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            NameFull: Jin, Jason Lu
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            NameFull: Dong, Meitong
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              Text: Mar2024
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              Y: 2024
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