Coordination of Communication Budget with Marketing Objectives in the Banking Sector.

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Bibliographic Details
Title:	Coordination of Communication Budget with Marketing Objectives in the Banking Sector.
Authors:	Manea, Miruna Ioana¹ (AUTHOR) mirunai.manea@gmail.com, Marcu, Laura¹ (AUTHOR)
Source:	Valahian Journal of Economic Studies. Dec2023, Vol. 14 Issue 2, p73-86. 14p.
Database:	Business Source Ultimate

Description
ISSN:	20679440
DOI:	10.2478/vjes-2023-0017