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Coordination of Communication Budget with Marketing Objectives in the Banking Sector.

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Title: Coordination of Communication Budget with Marketing Objectives in the Banking Sector.
Authors: Manea, Miruna Ioana1 (AUTHOR) mirunai.manea@gmail.com, Marcu, Laura1 (AUTHOR)
Source: Valahian Journal of Economic Studies. Dec2023, Vol. 14 Issue 2, p73-86. 14p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Coordination of Communication Budget with Marketing Objectives in the Banking Sector.
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  Data: <searchLink fieldCode="AR" term="%22Manea%2C+Miruna+Ioana%22">Manea, Miruna Ioana</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> mirunai.manea@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Marcu%2C+Laura%22">Marcu, Laura</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Valahian+Journal+of+Economic+Studies%22">Valahian Journal of Economic Studies</searchLink>. Dec2023, Vol. 14 Issue 2, p73-86. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=175136146
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      – Type: doi
        Value: 10.2478/vjes-2023-0017
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 73
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      – TitleFull: Coordination of Communication Budget with Marketing Objectives in the Banking Sector.
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              Text: Dec2023
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              Y: 2023
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