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For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement.

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Bibliographic Details
Title: For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement.
Authors: Villanova, Daniel (AUTHOR), Matherly, Ted (AUTHOR) dvillanova@walton.uark.edu
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p61-78. 18p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231179942